Reluctant Salesperson

My first bit of advice. It’s so simple but so powerful. It will be the most important thing that every salesperson should remember.

ALWAYS do what is in your client’s or prospect’s best interest!!! That’s it. And I’ll explain why.

Most salespeople are hesitant salespeople. If you’re like me – you are totally uncomfortable with the whole “closing” process. There are all sorts of different gimmicky ideas about how to get people to buy from you. “Do you see the sense this makes?” – Stuff like that.

But if you always suggest to your client of prospect what is in their best interest, you NEVER have that internal dilemma. Ask yourself what you would do if you were in their shoes. That’s it.

It’s very powerful. Think about it. Picture yourself walking up to a meeting with a prospect and with each step you are thinking to yourself “I need to close this sale today!!!” over and over. How awful. And what if you don’t?? Then you feel like you’ve failed.

First of all, people can tell if you are being genuine. People DESPERATELY want to work with people they can TRUST!!!! That comes across when it’s true so I think that if you are being genuine you are MUCH more likely to make the sale. Also, if you don’t make the sale – because sometimes you won’t – wouldn’t it be nice to walk away and instead of thinking about how you screwed up the sale – your actually thinking that the prospect screwed up the purchase?????

That’s it for now.